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Privacy Policy

Last updated: May 18, 2025

Thank you for visiting funeralhomes.contact (“we,” “our,” or “us”). This Privacy Policy explains how we handle information when you access our website, which provides listings of funeral home contact information grouped by city, along with summaries of how past customers have felt.

Information We Do Not Collect Directly

We want to assure you that we do not directly collect any personally identifiable information from you when you visit our website. This includes your name, address, email address, phone number, or any other information that could directly identify you.

1. Information We Collect

We do not collect any personal information (such as names, email addresses, or phone numbers) from visitors to this website.

However, we use Google Tag Manager to deploy third-party analytics tools:

  • Google Analytics
  • Google Search Console
  • Hotjar

These tools may collect non-personal data such as:

  • Pages viewed
  • Time spent on pages
  • Scrolls, clicks, and other interactions
  • General location (city-level, based on IP anonymization)

2. Cookies and Tracking Technologies

We use cookies and similar technologies for analytics purposes only. These cookies help us:

  • Analyze traffic and usage patterns
  • Understand how users engage with our content
  • Improve navigation and site performance

You can manage or disable cookies via your browser settings.

3. How We Use the Data

The aggregated, anonymized data from Google Analytics and Hotjar is used to:

  • Improve the quality and usability of our content
  • Understand which cities or listings are most viewed
  • Identify user experience improvements

We do not use this information to identify, track, or target individuals.

4. Legal Basis for Processing (GDPR)

Under the General Data Protection Regulation (GDPR), our legal basis for collecting and processing analytics data is legitimate interest—specifically, our interest in improving our website for user experience and performance.

We ensure that:

  • IP addresses are anonymized via Google Analytics
  • Hotjar suppresses keystroke data and personal input fields
  • Data is not combined to profile or identify individuals

5. Your Rights Under GDPR

If you are located in the European Economic Area (EEA), you have the right to:

  • Request access to the personal data we do not collect
  • Request that we erase any inadvertently collected personal data
  • Withdraw consent (if applicable)
  • File a complaint with your local data protection authority

As we do not collect personal data directly, these rights are generally not applicable, but we are still committed to honoring them where applicable.

6. Your Rights Under CCPA

If you are a California resident, under the California Consumer Privacy Act (CCPA), you have the right to:

  • Know what personal data is collected (we do not collect any directly)
  • Request deletion of any personal information (none is stored)
  • Opt-out of sale of personal information (we do not sell any data)
  • Non-discrimination for exercising your rights

Because we do not collect or store any personal data, most CCPA rights are not applicable, but we support the principles of transparency and control.

7. Third-Party Services

We use the following third-party tools, which have their own privacy policies:

We recommend reviewing their policies for more information on how they handle data.

8. Data Retention

We do not store any personal data on our servers. Google Analytics and Hotjar data is retained according to their default or customized retention settings, typically for no more than 14 - 26 months.

9. Do Not Track Signals

Our site currently does not respond to Do Not Track (DNT) signals, but we respect your right to control your data using browser-level settings and opt-outs provided by Google and Hotjar.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date.

11. Contact Us

If you have any questions about this Privacy Policy or your data rights, please email us at [email protected].